Search engine optimization sounds complicated, but the basics are simple: help Google understand your pages and help visitors find what they need.
1. Research your keywords
Find the phrases your customers actually search for. Target one main topic per page.
2. Write helpful content
Answer the question fully, use clear headings and keep paragraphs short. Content that solves a problem earns links and rankings.
3. Optimize on-page elements
- A clear title tag with your main keyword
- A compelling meta description
- Descriptive headings (H1, H2, H3)
- Image alt text
- Clean, readable URLs
4. Fix technical basics
Make sure your site is mobile-friendly, loads quickly, uses HTTPS and has an XML sitemap submitted to Google Search Console.
5. Build trust with links
Quality links from relevant websites tell Google your content is worth recommending.
SEO is a long game. Stay consistent, publish regularly and review your results every month.